Welcome to Driftin' Turtle Co.
At Driftin' Turtle Co., every hat tells a story.
The majority of our hats are named after a real sea turtle cared for at the Sea Turtle Hospital in Marathon, Florida — a place close to our hearts and central to our mission. We're more than just a lifestyle brand; we're a movement rooted in love for the ocean, inspired by the resilience of sea turtles, and driven by a commitment to conservation and education.
By wearing Driftin' Turtle Co., you're not only embracing a laid-back, coastal lifestyle — you're helping raise awareness for the incredible work being done to protect and rehabilitate these amazing creatures.
Drift with purpose. Wear with meaning.
Remembering Charlie
Carrying on Charlie’s Legacy
To honor Charlie Kirk, we’ve created our own spin on his iconic FREEDOM shirt—the very one he wore at the rally where he took his last breath.
All proceeds from this shirt will go directly to Turning Point, continuing the mission Charlie poured his heart into.
When Charlie was assassinated, there were 10,100 Turning Point chapters. Since his passing, more than 18,000 new applications have poured in. Each one represents young voices eager to stand for freedom—and each one needs support.
This is our way of doing our part.
Together, we can carry his legacy forward.
Get Involved
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Share the Beach is Alabama's Sea Turtle Conservation Program. This program monitors all 47 miles of the Alabama Gulf Coast.
