washed mesh back ponytail hat, underlined with daisies
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Meet Roger & Amy
Roger and Amy have been small business owners for over six years — just not in the lifestyle industry. After years of navigating a highly regulated field and fighting a tough battle in 2025, they knew it was time for something different. They found peace in slow days, salty air, and that calm feeling you get when life drifts just right. So, they decided to chase that feeling — to build something simple, laid-back, and meaningful. Something that reminds you to slow down, breathe deep, and drift easy. And just like that... Driftin’ Turtle Co. was born.